emberel
Public beta is open. The SMS campaign is approved but SMS remains disabled pending controlled activation tests, and paid checkout is not active yet.

SMS Consent & Messaging Policy

Emberel is a product of Sounds & Sirens LLC. Last updated September 2, 2026. The consent disclosure below remains version August 31, 2026.

Reviewer summary

Sender
Emberel, operated by Sounds & Sirens LLC
Use case
User-requested captures, capture confirmations, reminders, optional summaries, and account notices; no marketing blasts
Initial opt-in
One method only: an optional, unchecked web checkbox inside the signed-in Emberel account
Initial opt-in keywords
None. Users cannot enroll by texting a keyword.
Opt-out and help
STOP-family keywords opt out; START-family keywords restore a previously withdrawn consent; HELP-family keywords provide help
Availability
Campaign approved; disabled pending controlled activation tests; the staged control below is not currently shown in production

Who sends the messages

Emberel, operated by Sounds & Sirens LLC, will send SMS from its dedicated number only after sender registration, controlled activation tests, and account opt-in are verified. Messages are personal captures and confirmations, reminders the account holder schedules, optional summaries the account holder enables, and account notices. Emberel does not send marketing blasts and does not message a number that has not completed the opt-in flow below.

How users opt in after activation

Emberel has one initial SMS opt-in path. The user must sign in to their own Emberel account, open Settings, enter their mobile number under Settings → Profile, and affirmatively check a separate consent box that is optional and unchecked by default. The box reads:

The mobile number cannot be saved unless the user checks this box. Emberel records a consent timestamp tied to the account and mobile number. The control links directly to this SMS policy, our Terms of Service, and our Privacy Policy. A user may create and use an Emberel account without adding a phone number or consenting to SMS.

The real Settings page requires sign-in. The image below is a screenshot of the staged, production-intended Settings → Profile control. It shows the complete disclosure and the optional checkbox visibly unchecked. Although the campaign is approved, SMS remains disabled pending controlled activation tests, so this control is intentionally hidden on the current live Settings page. After controlled activation, this is the control that eligible test accounts will see; it is not being represented as currently active.

Staged Emberel Settings Profile screen showing a mobile number field and the optional recurring SMS consent checkbox unchecked by default
Staged production-intended Emberel Settings → Profile control. Example account details are used; the consent box is unchecked. Select the image to open the full-size evidence.
Mobile-readable detail of the staged control. The unchecked box, complete consent disclosure, and Policy, Terms, and Privacy links are visible. Open the full-size evidence image.

Number verification is not a second opt-in path

After saving the number with web consent, the account holder sends one text from that same number to Emberel. That signed inbound message verifies control of the number and may also contain their first capture. It is not a separate SMS or keyword opt-in: an unknown number, or a number that was not first saved through the checked web consent control, is not enrolled for recurring messages. Emberel does not purchase, rent, import, or share recipient lists.

No keyword-based initial enrollment

Emberel does not use an SMS keyword for initial opt-in, so the A2P campaign’s initial Opt-in keywords and Opt-in message fields are intentionally left blank. START, UNSTOP, and YES only restore SMS for a user who previously completed web consent and later opted out; they do not enroll a new number.

What we send and how often

Messages include confirmations for captures the user sends, reminders the user schedules, optional summaries the user enables, and account notices. Message frequency varies with each user’s settings and activity. Message and data rates may apply. Emberel does not send marketing blasts.

Representative production message formats include:

  • Capture confirmation: “Emberel: Saved — Call the vet Thursday. Reply DONE, SNOOZE, or EDIT. Reply STOP to opt out.”
  • Reminder: “Emberel reminder: Call the vet — Thu, 2:00 PM. Reply DONE, SNOOZE, or EDIT. Reply STOP to opt out.”
  • Optional summary: “Emberel today: 2 due today, 1 overdue. Call the vet 2:00 PM. Open the app to reschedule overdue items. Reply STOP to opt out.”
  • Edit link: “Emberel: Edit ‘Call the vet’ here: https://app.emberel.com/i/[item-id] Reply STOP to opt out.”

Opting out, opting back in, and getting help

Emberel uses Twilio Advanced Opt-Out. Reply STOP at any time to unsubscribe; the user receives a confirmation and no further Emberel messages are sent while opted out. STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, REVOKE, and OPTOUT are also honored. Reply START, UNSTOP, or YES to restore messaging after an opt-out. Reply HELP or INFO for help. Users can also remove their number in Settings or email support@emberel.com.

The Messaging Service is configured with these branded automatic responses:

  • STOP: “Emberel (Sounds & Sirens LLC): You're unsubscribed and will receive no further messages from this number. Reply START to resubscribe.”
  • START: “Emberel (Sounds & Sirens LLC): You're resubscribed to recurring reminder, notification, and account texts. Message frequency varies; msg & data rates may apply. Reply HELP for help or STOP to unsubscribe.”
  • HELP: “Emberel (Sounds & Sirens LLC): Help at support@emberel.com or https://emberel.com/sms-consent. Reply STOP to unsubscribe. Msg & data rates may apply.”

Wireless carriers are not liable for delayed or undelivered messages.

Your privacy

Mobile numbers, SMS opt-in status, and consent records are never shared with or sold to third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third parties, except Twilio solely as the service provider needed to deliver messages requested by the user. See our Privacy Policy and Terms of Service.